Bring all your ecommerce measurement into one consent-aware workspace. Tracking & Conversion Suite provides a consistent data layer for the complete shopping journey, connects browser and optional server-side destinations, and helps detect missing or duplicate events before they affect reporting. Configure GA4, GTM Web, Google Ads, Meta, Microsoft Advertising, Pinterest, TikTok, Matomo, PostHog, Contentsquare and Hotjar data-layer support from the back office. Track revenue, costs and margins, inspect diagnostics and queues, and export private reports. Third-party accounts, subscriptions, campaigns, DNS and GTM server-side hosting are not included.
PrestaShop GA4 module: e-commerce tracking features
- Complete ecommerce data layer for product views, cart, checkout, purchase and refund
- GA4, GTM Web and optional Measurement Protocol
- Google Ads, Meta, Microsoft Advertising, Pinterest and TikTok
- Matomo, PostHog, Contentsquare and Hotjar data-layer support
- Consent-aware loading, six purposes and consent withdrawal
- Duplicate prevention, destination diagnostics, queues and alerts
- Revenue, cost, margin, cohort and profitability reports
- CSV and XLSX exports, private API and Looker Studio-ready data
- Full multistore support and eight interface and documentation languages
Installation and setup
In the PrestaShop back office, open Modules > Module Manager, select Upload a module and choose gocctrackingsuite.zip. After installation, open Configure, enable only the destinations you use, enter their public identifiers and save. Then configure consent purposes, run the built-in diagnostics and validate a test purchase before production use.
Compatibility and requirements
PrestaShop 1.7.8 to 9.1.x and PHP 7.4 or later within the requirements of the selected PrestaShop version. External accounts and identifiers are required only for enabled services. Optional server-side queues and scheduled exports require a cron worker. GTM server-side hosting is not included.
Best practices
Do not install the same destination both directly and through GTM, as duplicate tags can result. Test on a staging shop and create a backup before installation. The merchant remains responsible for legal notices, consent choices and third-party account configuration.
12 months of GOCC Care included
The €209.99 price includes the module (€149.99) and 12 months of GOCC Care updates and support (€60.00), at the same prices as on PrestaShop Addons. The downloaded module remains usable after expiry. Optional annual renewal costs €60.00.
PrestaShop GA4 and GTM: measure sales without duplicates
To manage the banner and visitor choices, explore our PrestaShop GDPR cookie consent banner module. Then test its integration with your store’s tracking, using your own tags and test scenarios.
Measure conversions without multiplying unnecessary work
Pre-minified scripts, batched local measurements and fewer redundant reads help limit the suite’s own workload. Enable only the destinations you need and avoid injecting the same tag through several routes. GA4, GTM and external pixels retain their network and browser cost. Compare PageSpeed before and after using the same consent choices for a meaningful assessment.
GA4, GTM and PrestaShop conversion tracking
The PrestaShop GA4 module connects e-commerce events to the shop’s chosen destinations. Google Analytics 4 analyses journeys and sales; Google Tag Manager organises tag deployment. The data layer supplies information for product views, add-to-cart, purchases and refunds. Choose one integration path per destination and check the transmitted data before using reports for marketing decisions.
How do you verify purchases and avoid duplicate conversions?
Place a test order and check the transaction ID, amount, currency and number of purchase events received. Also test consent rejection and withdrawal, plus refunds. Blockers, visitor choices and platform limitations can affect measurement. Optional server-side tracking does not remove these obligations or promise complete collection. Third-party accounts and GTM server-side hosting must be arranged separately.
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